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About Experience Greenbrier Valley

Experience Greenbrier Valley is the official destination marketing organization of Greenbrier County, West Virginia.

The Greenbrier County Convention & Visitors Bureau, dba Experience Greenbrier Valley, is a 501(C)6 non-profit corporation formed in 2001 with the mission to “positively impact the area’s economy by marketing it as a premier tourist destination.” The organization is funded by 50% of the lodging tax (according to WV State Code 7-18-1) collected by Greenbrier County and the municipalities of Lewisburg, White Sulphur Springs, Ronceverte and Alderson.

As a non-membership organization, we promote every tourism-related business and event in Greenbrier County. Each tourism business, referred to as our “tourism partners,” receives a free listing in our annual Greenbrier Valley Visitors Guide, a free listing on our website and free space for their brochures to be displayed in the Greenbrier Valley Visitors Center.

Experience Greenbrier Valley is governed by a 20-member board of directors made up of funding partners from various sectors of the county’s tourism industry. As an extension of the board, there are several committees dedicated to providing input and guidance for each facet of the organization. Daily operations are managed by six full-time and six part-time visitors center specialists.

The CVB's annual form 990 is available upon request.

A tree with red and green leaves with a road leading out of a forrest into a sun lit field

Greenbrier County CVB 2022/23 Annual Report

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Greenbrier Valley Forest

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Greenbrier Valley lake at night

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