November 4, 2016 (Lewisburg, W.Va.) – Officials with West Virginia’s Greenbrier Valley announced today its #ShopGBV campaign to kick off shopping for the holiday season. The campaign is designed to further build brand awareness, promote area partners and showcase the unique retail and local downtown shopping experiences throughout the Greenbrier Valley.
“Shopping in the Greenbrier Valley is unlike any other experience, and we are using this campaign to communicate that to visitors,” said Kara D. Dense, Executive Director of the Greenbrier County Convention and Visitors Bureau (CVB). “We know both the Baby Boomer and Millennial generations are keen experience and local shoppers. Our #ShopGBV campaign is designed to provide a consistent brand experience for individuals interested in shopping in the Greenbrier Valley.”
Dense also noted shopping locations in the Greenbrier Valley are not the typical mall experience, as items purchased are often one-of-a-kind.
“When people shop the Greenbrier Valley, they are giving our business owners the opportunity to reinvest in our communities. Our #ShopGBV campaign is designed to promote those efforts and remind people to visit the more than 100 shopping options in our downtown destinations,” Dense said.
#ShopGBV is a social media-centric campaign supporting part of the new brand campaign “Simply Get Away to the Greenbrier Valley” launched by the CVB in September to promote the destination to visitors.
“We know from our industry research, people come to the Greenbrier Valley to simply get away,” Dense said. “During the holiday season, visitors can come for the day, for a few days or for the weekend and enjoy all we have to offer.”
Upcoming event highlights in the Greenbrier Valley include:
November 4-12 – “One Slight Hitch” at Greenbrier Valley Theatre
November 4 - Downtown Lewisburg First Friday After Five
November 10 - Illstyle & Peace at Carnegie Hall
November 15 to January 15 - 60 Spectacular Days of Holiday Cheer at The Greenbrier
November 19 - “Spanxgiving” at Greenbrier Valley Theatre
November 19-20 - Lewisburg Holiday Festival
December 1-17 - “Let it Snow” at Greenbrier Valley Theatre
December 1 - WV Symphony Orchestra at Carnegie Hall (only balcony seating remains)
December 2 – Downtown Lewisburg First Fridays After Five
December 3 - White Sulphur Springs Holiday Open House
December 8 - Landau Eugene Murphy, Jr. at Carnegie Hall (only balcony and back orchestra seating remain)
December 10 – Girls’ Day Out in Downtown Lewisburg
About the Greenbrier Valley
The Greenbrier Valley is promoted by the Greenbrier County Convention and Visitors Bureau (GCCVB). Annually, tourism is a $4.5 Billion industry in West Virginia and Greenbrier County ranks in the top 5 of the state’s 55 counties. In FY2015, visitors spent $221.5 million in Greenbrier County. The tourism industry is responsible for one of every eight jobs in Greenbrier County. The GCCVB promotes every tourism-related event and destination in the County, driving positive economic impact and quality of life for residents.